Privacy Policy

Effective date: April 26, 2026
Last updated: April 26, 2026

Operator: Vantage & Co., operated by Matthew VanBrunt as a sole proprietorship (DBA Vantage & Co.), Utah ("we," "us," or "our").

This privacy policy explains how vantageandcompany.com ("the Site") collects, uses, retains, and protects information when you visit this site or subscribe to the newsletter. By using the Site, you acknowledge the practices described in this policy.

1. Information We Collect

Email address: If you subscribe to the Vantage & Co. newsletter, we collect your email address. This is used solely to send you the newsletter and related communications. We do not sell, rent, or share your email address with third parties.

Usage and analytics data: This site uses Ghost's built-in privacy-first analytics, which collects aggregated, anonymous data — including browser type, referring pages, and pages visited. This data cannot be used to identify individual visitors. No third-party analytics cookies are set by default. If additional analytics tools are added in the future, this policy will be updated before they are implemented.

2. How We Use Your Information

We use the information we collect to:

Send you the Vantage & Co. newsletter and related content you have subscribed to receive
Understand how the Site is being used and improve content and performance
Respond to inquiries sent to our contact email

We do not use your information for advertising, profiling, or any purpose beyond those stated above.

3. Data Retention

Email subscribers: Your email address is retained for as long as your subscription is active. If you unsubscribe, your email address is removed from our active mailing list. You may also request complete deletion of your data at any time — see Section 8 (Your Rights) below. We will process deletion requests within 30 days.

Analytics data: Site analytics data collected via Ghost's built-in analytics is aggregated and anonymous. It is not linked to individual users and is retained indefinitely in aggregated form only.

4. Cookies

This site uses Ghost's built-in analytics, which does not set third-party tracking cookies. The Site may use functional cookies necessary for basic site operation (such as remembering your session if you are a logged-in Ghost member). These functional cookies do not track you across other websites.

Managing cookies: You can manage or disable cookies through your browser settings. Instructions for common browsers: Chrome | Firefox | Safari. Disabling functional cookies may affect site features but will not prevent you from reading content.

5. Affiliate Disclosure and FTC Compliance

Vantage & Co. participates in the Amazon Associates Program and may participate in other affiliate advertising programs. Posts, pages, and Pinterest content published by Vantage & Co. may contain affiliate links. If you click an affiliate link and make a purchase, we may earn a small commission at no additional cost to you.

Affiliate disclosure appears:

At the top of every blog post containing affiliate links, before the first affiliate link appears
On every Pinterest pin containing affiliate links
On the Resources page, above all product listings

Affiliate relationships do not influence editorial content, product selection, or recommendations on this site. We only recommend products we would genuinely stand behind.

This disclosure is made in compliance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 C.F.R. Part 255).

If you subscribe to the Vantage & Co. newsletter:

Your email address is stored in Ghost's subscriber database and processed by Mailgun, our email delivery provider. Mailgun's privacy policy is available at mailgun.com/legal/privacy-policy.
You may unsubscribe at any time using the unsubscribe link included in every email.
You may request complete deletion of your subscriber data by contacting us at matt@vantageandcompany.com. We will process deletion requests within 30 days.
We do not send unsolicited email. You will only receive emails you have explicitly opted in to receive.

7. Third-Party Services

This site relies on the following third-party services, each of which has its own privacy policy:

Service	Purpose	Privacy Policy
Ghost	Content management system and subscriber database	ghost.org/privacy
DigitalOcean	Website hosting infrastructure	digitalocean.com/legal/privacy-policy
Mailgun	Email newsletter delivery	mailgun.com/legal/privacy-policy
Amazon Associates	Affiliate program	amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ

Some of these services are based in the United States. If you are located in the European Union or United Kingdom, your personal data may be transferred to and processed in the US. Ghost, DigitalOcean, and Mailgun each maintain data transfer mechanisms — including Standard Contractual Clauses (SCCs) where applicable — that govern such transfers in accordance with GDPR requirements.

8. Security

We take reasonable technical and organizational measures to protect personal data from unauthorized access, disclosure, or loss. The Site is hosted on a secured DigitalOcean virtual private server with SSL encryption. Email delivery is handled by Mailgun using industry-standard security practices. No method of transmission over the internet is 100% secure — we cannot guarantee absolute security, but we are committed to protecting your information.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach, and will notify affected individuals without undue delay, as required by applicable law.

9. Children's Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at matt@vantageandcompany.com and we will delete it promptly.

10. Your Rights

For visitors in the European Union or United Kingdom (GDPR / UK GDPR):

If you are located in the EU or UK, you have the following rights regarding your personal data:

Right of access — You may request a copy of the personal data we hold about you.
Right to rectification — You may request correction of inaccurate or incomplete data.
Right to erasure — You may request deletion of your personal data ("right to be forgotten").
Right to data portability — You may request your data in a structured, machine-readable format.
Right to object — You may object to processing of your data for certain purposes.
Right to restrict processing — You may request that we limit how we use your data in certain circumstances.
Right to lodge a complaint — You have the right to lodge a complaint with your local data protection supervisory authority. In the UK, this is the Information Commissioner's Office (ico.org.uk). In the EU, contact your national DPA.

To exercise any of these rights, contact us at matt@vantageandcompany.com. We will respond within 30 days.

For all visitors:

Regardless of location, you may unsubscribe from the newsletter at any time and request deletion of your email address from our systems.

California residents: Vantage & Co. does not currently meet the thresholds that trigger obligations under the California Consumer Privacy Act (CCPA). This section will be updated if and when those thresholds are reached.

11. Changes to This Policy

This privacy policy may be updated from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. For significant changes, we will notify active newsletter subscribers by email. Continued use of the Site after any update constitutes acknowledgment of the revised policy.

12. Contact

For privacy-related questions, data requests, or to exercise your rights:

Vantage & Co. — Matthew VanBrunt (sole proprietorship / DBA Vantage & Co.)
matt@vantageandcompany.com
vantageandcompany.com